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Driver Safety

Driving Ad From New Zealand Will Give You The Chills

 

What if two drivers could share their final thoughts in the seconds before a horrendous car accident?

 

A new ad from the New Zealand Transport Agency makes this dialogue happen. A man pulls out into an intersection after deciding he can beat an oncoming car on his right.

 

The ad was produced by Clemenger BBDO, based in Wellington, New Zealand.

 

According to a statement from the NZ Transport Agency, the ad is aimed at otherwise careful drivers who consider a certain amount over the speed limit to be "comfortably fast." The commercial's punchline, however, is that drivers are responsible for other people's mistakes, as well as their own.

 

 

 

 

 ASHI Authorized Training Center Member of the National Preparedness Coalition